vital role in graphic design. Some designs are incomplete without good type, but finding
the right type can be hard and a time consuming job. You can convey your message
visually with typography. In advertising typography is a very big factor to consider when
creating an add campaign.
In web design 90% of the information is on written material and type is a major importance,
it must convey a clear and visually satisfying experience for the reader.
Posters should attract attention, promote and inform quickly. A design with good font can
easily inform and convey any message quickly and with out confusion.
Below is a clip from Helvetica a movie about the font Helvetica.
Very educational clip on how to attract attention and convey your message quickly and clearly to the customer.
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