Tuesday 15 November 2011

Choosing the right font

 
When choosing the right font designers should always have in mind that the purpose is to
draw the viewer in to the text. Also text shouldn't fade into the background and the
background shouldn't overpower the text. For example red text on a black background
could come across as a design mistake as red and black are seen as dangerous colors.
This could be miss- interpreted or create the wrong mood or atmosphere for the message.
Another common mistake is to choose a font that you like but is hard to read, text is
supposed to be readable. Also the space between each letter is important, tightly packed
words can be hard to read. Similarly it is important to research your target audience as
age can be a factor when choosing the size and font style.
When choosing the right font always have in mind:
• What is the purpose of the font
• What feeling do you want the text to convey
• What level of formality you want

5 comments:

  1. What fonts do you keep in mind when designing websites?

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  2. When designing a website I would always keep in mind what type of website and what content it will have. So I can junge what size, colour and type I will use.
    Primarily for content I would use a San-Serif Font like Arial or Helvetica as to keep the content as clear as possible.

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  3. This is a great article and will keep it in mind for when im designing my own website, cheers for sharing this Patrick.

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  4. Yeah good point. It does totally depend on the website requirements etc. Have you ever used the @font-face rule in CSS to display fonts which may not be found on the website users machine? Started using it recently, handy enough.

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  5. @dgilboy thanks for the positive feedback.
    @James no I havent looks well handy though Will start using.

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