Logos and corporate identity are one of the most important elements in a companies public image. Logos are the first impression of your company and should capture the attention of your potential clients. All Logos and corporate identities should be :
| • | Unique: Should stand out from the other logos and identities of other business and competition. |
| • | Visually appealing: The identity should connect with the viewer on an emotional level. Should use appropriate colour and fonts. |
| • | Target market: It should be designed with the target market in mind. The logo and identity should be compatible with the consumers of the business or service that you provide. |
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